Green Streets Incentives Revamp – Update on the Process!
Good day, Green Streeters!
As I mentioned in last month’s newsletter, I’ve been hired by Portland Green Streets to make improvements to the Green Streets incentives program (the freebies and discounts offered to folks who participate in Green Streets Day). This project has been funded by a Community Putting Prevention to Work grant through Healthy Portland. Our goal is to develop improvements to the incentive program to make being a Green Streeter easier, more convenient, and more attractive to more people. We’re aiming to see a 15% increase in participation as a result of the incentive program improvements. Here are some of the things we’ve been up to:
First, we are working with our local business sponsors to document usage of the incentives program and Green Streets participation. Thank you to all of our business sponsors who are helping out to make this project possible. We couldn’t do this without their generous support!
Another way we will be guiding the incentive program is through feedback from our business sponsors. We have distributed a survey to assess what works and what doesn’t. This will guide the actions we take to make the incentive program work better for both our business sponsors and you, their Green Streeting customers. Again, a HUGE thank you goes out to the fabulous businesses in the Greater Portland area who’ve contributed their valuable feedback.
We’ll also soon be surveying Green Street participants for your feedback on the incentive program. We want to understand if the incentive program works for you, what you love about it, what could improve, and what other kind of incentives motivate you to try new modes of transportation. Your feedback will inform how we move forward in improvements to Portland Green Streets.
Some of the improvements we’re currently working to implement include:
- production and distribution of a “This is a Green Street business” decal to boost visibility for Green Streets Day and the support of our business sponsors. The decals will be placed in the windows of businesses that provide incentives to Green Streeters.
- production and distribution of a Green Streets membership card for participants to present on Green Streets Day — to make accessing incentives a more convenient experience for both participants and business staff.
- featuring “Green Streets Business Profiles” in our monthly newsletter and on our website — these would feature pictures and descriptions of supporting businesses and would advertise the incentives they offer on Green Streets Days.
Don’t forget to be on the lookout for our Green Street participants’ survey! And I’ll see you this Friday on the streets for Green Streets Day!